Our daily lives are characterized by constant development, which offers new opportunities for us in several fields of life. As a result of technological development and digitalisation, a new industry (e-sport) has emerged and is growing rapidly. The popularity of e-sport is skyrocketing, but there are still several questions around this issue. Despite or due to the rapid growth, operators, operations, drivers, and contexts of this part of the entertainment industry are still an area that is unknown and needs to be explored.