As a result of its dynamic growth, the service sector has become the dominant sector of national economies in developed countries. At the end of the 20th century people began to perceive tertiary education as a service and this has brought about a change in their attitude towards higher education considering it as a commodity that can be bought. Non-business services like higher education are increasingly shaped by market forces and marketisation trends. The study examines the market structure of Hungarian higher education sector through enrolment data in Academic Year 2010-11.
