In addition to the optimal use of resources, the profitability of agriculture is affected by weather anomalies and risk-taking with the market. The latter are the most critical factors of effectiveness over which the average producer has no influence. As the majority of Hungarian producers are small and medium-sized holdings, it is essential to examine their market exposure. At the beginning of the agricultural season, the professional journals often publish record yields and top quality, lacking a professional view that reduces the benefits of producers and thus the market price.