Despite being one of the most famous wine regions of Hungary, the Tokaj Wine Region is a disadvantaged, rural area. Those interested in tourism in the wine region consider tourism as a possibility, so they seek to develop it. In the development of the Tokaj Wine Region, it is also necessary to take consumer demands into account, so we considered it important to examine how the Hungarians see the situation of tourism and future chances of the wine region. In our opinion, the wine region can become an important destination of wine tourism in our country with complex developments.